Louis Vuitton Travel Book x Google Lens

By connecting immersive digital content to physical images on paper, Google’s augmented reality technology allows Louis Vuitton to bring its newest Travel Book to life in an entirely new way.

A selection of the Icinori duo’s pages come alive when scanned using Google Lens mobile.

Louis Vuitton has entrusted ABM with the management of this project created in collaboration with the Google Google Zoo and AUplaisir studio. 

How to use Google Lens:
1. Download the Google Lens app from the Google Play Store (Android) or the Google app from the App Store (iOS)
2. Open Lens (Android) or open the Google app and tap the Lens logo on the right (iOS)
3. Point the camera as one of these five images and wait until it comes alive.